CSE: CHOO | OTCQB: CHOOF

Choom’s - Specialty Medijuana Products Inc. receives cultivation license from Health Canada.

October 17, 2018

Vancouver, BC – October 17, 2018 – Choom™ (CSE: CHOO) (OTCQB: CHOOF) (“Choom”) an emerging adult use cannabis company is pleased to report on this historic date - the legalization of adult use cannabis in Canada and the end of prohibition - that its wholly-owned subsidiary, Specialty Medijuana Products Inc., has received a cultivation license from Health Canada.

October 17, 2018 will go down in Canadian history as the day cannabis was legalized for adult use from coast to coast, ending almost a century of prohibition. Choom is poised to become a major retail player in the adult use cannabis space, with stores scheduled to open across the country.

Choom has secured the rights to 52 retail opportunities across Western Canada and its rapidly expanding Alberta presence now stands at 29 in highly strategic and secure locations, with 14 Development permits and 11 building permits received from the various municipalities. With recently amended regulations in Ontario, Choom has deployed its real estate team throughout the province of Ontario to secure a significant cannabis retail footprint in Canada’s largest adult use market.

Choom™ is executing an aggressive expansion plan to create a significant retail storefront brand in the Canadian adult use market and is committed to developing and acquiring retail stores as a top priority. In all cases, the retail opportunities are subject to all necessary governmental and municipal approvals being granted. This number is expected to grow over the coming months as the Company is currently negotiating additional leases with the intention of submitting applications for retail licenses.

Chris Bogart, CEO of Choom Holdings Inc, comments: “Now that legalization is finally here, we are continuing to aggressively roll out our retail strategy. We see a massive opportunity in the retail market, and our goal is to build Choom into an iconic Canadian retail storefront brand. This officially marks opening day in the adult use cannabis market in Canada, and we look forward to the day when Choom is synonymous with good times with good friends from coast to coast.”

Choom™ is inspired by Hawaii’s famous “Choom Gang”- a group of buddies in Honolulu during the 1970’s who loved to smoke weed— or as they called it, choom. Now, that same sweet, sticky sinsemilla that brought the Choom Gang together for good times is inspiring the next generation of the choom gang- right here in Canada.

Choom™ is all about good times with good friends. At every Choom™ retail location, you'll be sure to find top shelf pakalolo, sourced from Health Canada approved Licensed Producers, curated to cater to a wide range of users- from the cannabis curious to the seasoned consumer.

For further details on our retail strategy, please visit https://choom.ca/prohibitionisover.

SAY HELLO TO CHOOM™

Choom was created for and inspired by the Choom Gang; a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, “Choom”. Now, after four decades, Choom™ is bringing the spirit of Hawaii to Canada. Choom™ is focused on delivering an elevated customer experience through our curated retail environments and a diversity of brands for the Canadian recreational consumer.

www.choom.ca

“Chris Bogart” President & CEO

Contact: Choom Holdings Inc.

Chris Bogart
President & CEO
T: 604.683.2509
F: 604.683.2506
E: chris@choom.ca

Alex Porporo
Investor Relations
T: 604.683.2509
F: 604.683.2506
E: alex@choom.ca

Chris Gagan
SVP Branding, Marketing
T: 604.683.2509
F: 604.683.2506
E: chrisg@choom.ca

*Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information

This news release contains forward-looking information relating to the Company’s proposed activities and other statements that are not historical facts. Forward-looking information relates to management’s future outlook and anticipated events or results, and include statements or information regarding the plans to obtain directly or through acquisition cannabis retail opportunities, expected governmental approvals for cannabis retail stores, and the general prospects or plans for a cannabis retail network. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with the results of diligence investigations, developments in the cannabis sector, delays resulting from or inability to obtain required regulatory approvals and ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company’s interim and most recent annual financial statement or other reports and filings, including the Company’s Listing Statement, made with the applicable Canadian securities regulators. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information. *

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