CSE: CHOO | OTCQB: CHOOF

Choom-branded Cannabis Retail Store Licensed to Open in Medicine Hat, Alberta

Vancouver, BC – August 8, 2019 – Choom™ (CSE: CHOO; OTCQB: CHOOF), is pleased to announce that an Alberta provincially approved cannabis retail licensee (“Licensee”) is opening a cannabis retail store in Medicine Hat, Alberta operating under the Choom brand.

“We’re thrilled to see another Choom-branded store to open in Alberta. We look forward to welcoming the Medicine Hat community as we share our unique retail experience.” said Chris Bogart, President and CEO of Choom. “We are very pleased with the progress made in Alberta and look forward to our rapid expansion schedule for more Choom-branded cannabis retail stores to open throughout the province.”

The Choom-branded store is set to open on Saturday, August 10th. The new store is located at 643 3 Street SE, Medicine Hat, Alberta. Opening hours are 10am – 10pm (Monday to Saturday), and 11am – 6pm (Sunday). For more information, visit choom.ca.

In addition to a licensing agreement with the Licensee, Choom has entered in a purchase agreement with the Licensee, pursuant to which, subject to receipt of approval from Alberta’s regulatory bodies, Choom will acquire the Medicine Hat store.

Say hello to Choom™ Choom™ is an emerging adult use cannabis company whose mission is to establish one of the largest retail networks in Canada. The Choom brand is inspired by Hawaii's “Choom Gang”—a group of buddies in Honolulu during the 1970's who loved to smoke weed—or as the locals called it, “Choom”. Evoking the spirit of the original Choom Gang, our brand caters to the Canadian adult use market with the ethos of ‘cultivating good times’. Choom™ is focused on delivering an elevated customer experience through our curated retail environments, offering a diversity of brands for Canadians across a national retail network.

“Chris Bogart” President & CEO

Contact: Choom Holdings Inc.

Chris Bogart President & CEO T: 604.683.2509 F: 604.683.2506 E: chris@choom.ca

Alex Porporo Investor Relations T: 604.683.2509 Ext. 231 F: 604.683.2506 E: alex@choom.ca

Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information This news release contains forward-looking information relating to the Company's proposed activities and other statements that are not historical facts. Forward-looking information relates to management's future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with or arising as a result of delays in obtaining or an inability to obtain required regulatory approvals, access to sufficient quantities of cannabis, the results of diligence investigations, the actions of third parties, the results of negotiations with third parties, developments in the cannabis sector, the ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company's interim and most recent annual financial statement or other reports and filings, including those made with the CSE and applicable Canadian securities regulators. There can be no assurance that such forward looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

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